Did you know that a hug has the ability to make us feel warm and special. 

In fact,  a renowned family therapist stated that we need 4 hugs a day for survival, 8 hugs a day for maintenance and 12 hugs a day for growth. Amazing right?

Kaya naman every day, I always hug my girls and si daddy Ryan din syempre. Nakakawala talaga ng stress at pagod. The power of hugs from my love ones energizes me. 😊

To let people discover the undeniable power of hugs, Downy, the leading global fabric softener launched the #Spread100Hugs campaign with Miss Universe 2015 and hug ambasadress, Pia Wurtzbach in the first ever hug-activated, Downy Scented Christmas Tree located in Eastwood Mall's open park. 

You can visit it from November 20 to December 19 and #Spread100Hugs starting today,  everyday, to experience a hug's undeniable power. 

Get into the spirit of hugging and make your holidays extra special this Christmas with Downy Parfum Collection.

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