SM Supermalls in South Luzon is giving you 100 reasons to experience the SM Magic through the biggest and much-anticipated Grand Magical Christmas Parade!

Now on its 7th year, SM South Luzon’s Grand Magical Christmas Parade is an annual parade of colorful and vibrant holiday icons, which has put countless smiles to everyone who visits SM malls either to shop, dine, or to simply enjoy the show. 

This year, SM made it bigger and more magical as they bring 100 Christmas characters to life!


The grand launch was held at SM City Bacoor last November 17, 2018 where well-loved Christmas icons such as Santa, toy soldiers, princes and princesses, elves, and cuddly teddy bears will mesmerize not just kids but the entire family as well.




If you missed this spectacular event, you still have a chance to experience SM’s Grand Magical Christmas Parade at the nearest SM South Luzon mall. 

Here's the schedule:




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