No matter how hard we try, keeping our clothes looking new is always a challenge. Regular wear and tear and the constant washing take a toll on the color and fabric, making our best clothes old-looking, its colors faded and at times, the stitching frayed.

Often, we blame it on the detergent or the way our clothes are handled when washed. However, what we may not know is that the washing machine we use may be one of the reasons our clothes age quickly.


With this, Beko, one of Europe’s most popular appliance brand, brings innovative laundry solutions with its advanced line of washing machines. Its innovative Aquawave™ Technology provide gentle yet effective washing conditions for all garments, making them last longer. 

This breakthrough technology is inspired by nature as it replicates the gentle and effective power motion of waves that protect your clothes from wearing out.
The specially designed drum pattern gently carries the laundry away like a wave from the drum. 

Thus, garments move smoothly around the washing machine. Paddles with wave form also contribute to the gentle care of your laundry. Finally, the curve on the door glass provides more mixing effect by helping the laundry to move more easily. Thus, the need for energy is reduced.

 “We understand how important it is for people to preserve their clothes. As a leading brand of home and lifestyle improvement solutions, Beko aims to be the official partner of the everyday by addressing the many needs of our customers,” said Dyeun Zapanta, Beko Philippines Sales, and Marketing Head. “Our innovative technologies are a result of our understanding of the needs of today’s consumers.”



Beko Philippines, on its second year, strengthens further its local presence. Since 2015, the company already doubled its distribution and tripled its sales through an enhanced and domineering product line that continuously meets the needs of the Filipino market.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit their website at www.beko.ph.


About Beko Philippines
BEKO is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world, BEKO has always embraced the goal of “Being a World Brand.”  BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programs and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.


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