Last April 17, I attended the media launch of Backbeat Run for A Cause at Abe's Restaurant in SM Mall of Asia. We got to learn more about the organizer and the beneficiaries of this fun run.


It is in partnership with Brother Philippines, spanning for more than a century its technology and innovation have evolve overtime. Brother is known to delivering new technology and customer satisfaction on different printing, scanning and sewing machines.



The two world leaders in technology coming together to produce the first ever “Backbeat Run for A Cause 2017”It's good to know that the organization who will benefit from this run for a cause is Kythe Foundation. 






Kythe is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness. They are the first and only group of trained professionals here in the country that offers the Kythe Child Life Program and as of today, they have provided psychosocial support to over 8,000 children with cancer and other chronic illness and their families since 1992.



Let me tell you more about this run for a cause:

Backbeat Run for A Cause 2017 is a half marathon event with 5K, 10K, 16K and 21K category happening on May 28, 2017 at SM Mall of Asia Complex. 


Presented by Plantronics a pioneer in audio and wearable technology for communication last year initiated strong campaign on practice safe driving. In support to Government RA No. 10913 Anti-Distracted Driving Act that will penalize drivers who use mobile phone while driving. This year Plantronics will hold the first ever half marathon event which connects your passion with purpose.


For every registration runners will get the following items: Race Shirt, Sun Visor, Slap bracelet, Finisher Medal and FREE Bluetooth Headset worth P 995.00

As the runners cross the finish line, participants will have the chance to gather around for the post-race festivities which include awarding ceremony of race winners, raffle and special awards.

After Party celebration with live music entertainment from our guest performers: Autotelic, Jensen & the Flips, Dj Patrick Po, DJ Katsy Lee, Hatta Boyz, and LGAC Dance Crew.

Registration Now Open:

In-Store Registration: April 15 – May 15, 2017
RUNNR: Trinoma, BGC, Alabang Town Center
TOBY’S: Edsa Shangri-la, Glorietta, SM Mall of Asia

Good News! FREE Plantronics ML15 is available for Online and In-Store Registration for ALL Categories.


For more information and updates please like BackBeat Run Official Facebook page. 


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