The Infant’s Accessories and Furniture section in SM Department Store became a corporate entity under the name Nursery Care Corporation also known as Baby Company.  Primarily engaged in and carries on the business of trading all kinds of baby products. Since then, Baby Company has expanded and continues to open branches inside all SM Department Stores. Baby Company also opened stand-alone specialty stores in Rockwell Powerplant Mall, The Podium,  SM Cebu Mall , SM Southmall , SM City North Edsa, and The Block.



Last October 16, Baby Company in Rockwell Powerplant store was re-opened. 

grabbed from Mommy Louisa
It started with a blessing followed by ribbon cutting with pretty mommies Andi Manzano- Reyes, Kelly Misa-Fernandez and Patty Laurel – Filart.  

grabbed from Mommy Joy
grabbed from Mommy Rackell
The store has wide range of products from fashion apparels, personal care, toys, nursery furniture to home safety and travel accessories. They also have world-class brands of products which includes Philips Avent, Graco, Disney, Maclaren, Pigeon, Chicco, Dr. Brown’s, Tomme Tippee, Safety First, Lamaze and Fisher-Price. In house brands like Lulu, Baby Clean, BabyCo, Picolo, Ollin and PlaySmart also from a major part of the product mix.

photo credits : Mommy Joy Gurtiza

Baby Company also offers loyalty program, this is the MOM Card.


As a member of this premium MOM CARD Rewards Program, you now have access to exclusive privileges and exciting treats.
  • Earn reward points, get discounts or free gifts every time you shop at Baby Company.
  • You can earn points by presenting your Baby Company Mom Card to the cashier at the start of any purchase transaction in any Baby Company Store.  P100.00 is equivalent to 1 point.
  • Celebrate motherhood with us through our special events, symposia and educational talks.
Baby Company answer the needs of the busy and career oriented parents by providing them a one-stop easy shopping destination. It is the parent’s partner in rearing healthy, active and happy babies, provides tried and tested brand names for all you babies’ needs. 





Baby Company, the baby specialist in infant feeding, caring, playing, sleeping and learning.  


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